Events that drive your week
Run tournaments, track attendance, and turn event players into repeat customers. All inside the same system that manages your inventory.
Automated pairings
QR check-in
Core+ tier
Why native events matter
When events live inside your store platform, every attendee becomes a customer record you can act on.
Attendees become customers
Every player who checks in gets a customer record. Purchase history, event attendance, and trade-ins all in one profile.
Single ledger
No more reconciling spreadsheets, separate event apps, and your POS. Entry fees, prizes, and sales all post to the same books.
VIP recognition
Identify your most active players automatically. Reward loyalty based on actual attendance and spend data, not guesswork.
What's live today
Event creation
Create events with game type, format, entry fee, capacity, and scheduling details.
Attendee management
Track registrations, manage check-ins, and view attendee history across events.
Recurring series
Set up weekly FNM, monthly Commander nights, or any recurring event schedule automatically.
Entry fee collection
Collect entry fees at check-in. Revenue posts directly to your store ledger.
Prize tracking
Define prize structures and track distribution. Store credit prizes apply automatically.
Customer DB integration
Event attendees link to customer profiles. Purchase history, events attended, and trade-ins in one view.
Automated pairings
Swiss, single elimination, and round robin pairings generated automatically each round.
Tournament brackets
Visual bracket management with real-time result entry and standings updates.
Coming soon
WPN EventLink integration
Sync events with Wizards Play Network EventLink for sanctioned tournament reporting.
Event-specific promotions
Create targeted promotions tied to specific events. Drive singles sales around tournament formats.
Events for every format
Friday Night Magic
Weekly FNM with Swiss pairings, automatic round timers, and prize payout tracking. Set it up once as a recurring series.
Commander Night
Pod-based seating, round robin pairings, and point tracking for multiplayer formats.
League Cups
Run structured league cups for any game. Entry fees, standings, and prize distribution in one workflow.
Prerelease
Manage sealed pool registration, Swiss pairings, and prize support for prerelease weekends.
Demo days
Introduce new games with casual events. Track who attended and follow up with targeted inventory.
Regional qualifiers
Single elimination brackets for competitive events. Visual bracket display with real-time updates.
Why not a separate event tool?
Separate event tools
- Attendees exist in a silo with no purchase data
- Entry fees tracked outside your accounting
- No connection between event players and inventory
- Manual data entry between systems
- Another monthly subscription to manage
SortSwift Events
- Every attendee is a customer with full history
- Entry fees post to your store ledger
- Event data informs inventory and ordering
- Zero manual reconciliation
- Included in your existing Core+ subscription
Frequently asked questions
Is WPN EventLink integration available?
WPN EventLink integration is planned but not yet live. We are actively working on it and will announce availability when it ships.
Can I run events for non-MTG games?
Yes. Events supports any TCG game. Pairings, brackets, attendee management, and prize tracking all work regardless of the game being played.
What does beta mean for Events?
Beta means tournament functionality is live and usable in production. We are actively refining the experience based on store feedback. Core features like pairings, brackets, and attendee management are stable.
Which plan includes Events?
Events is available on the Core+ tier ($369/mo) and above. It is not included in lower-tier plans.
When will Events leave beta?
There is no fixed date for leaving beta. We are shipping improvements continuously and will remove the beta label when the feature set is fully complete, including WPN EventLink integration.
Turn event nights into growth engines
Events is live in open beta on the Core+ tier. Start running tournaments that build your customer base.